What Is Your Digital Underperformance Costing You?
Most companies lose 40–70% of their potential digital revenue to slow websites, after-hours silence, and wasted ad spend. Use the calculator below to see your number.
Conversion uplift per 1s LCP improvement
Higher conversion with 5 min AI response
leads arrive outside business hours
Google Ads efficiency for 90+ sites
Revenue Impact Model
Adjust the parameters to reflect your baseline and see the opportunity gap.
Opportunity Breakdown
At your current trajectory, you are losing money every single day to faster competitors and missed leads.
lost every 24 hours
Independent Levers.
Compounding Results.
These three impact levers do not add up linearly — they compound. A faster site improves Quality Score, which reduces CPC, which stretches your ad budget, which drives more visitors that the AI converts 24/7.
Proven Data Mechanisms
Our model uses conservative estimates based on leading industry research.
LCP vs. Conversion
Google discovered that every 1s improvement in speed drives a 7% conversion uplift. Most companies leave 20-30% on the table purely through slow loading.
The 5-Minute Rule
Contacting a lead within 5 minutes increases conversion 9x. AI automation captures the 40% of leads that arrive when your team is sleeping.
Quality Score Sync
Google rewards performance. Highly optimized sites achieve lower CPCs (30-45% reduction), making every ad dollar work twice as hard.